Media language:
Text is used in a number of ways in the clip, at the beginning of the trailer it is used to show the audience the up and coming success of the film with such things as “ONE OF THE MOST CELEBRATED MOTION PICTURES OF THE YEAR”, this will encourage the audience to go and see the film. In this trailer text is used to help give a brief story line for the film, also it gives single words through out to show the types of episodes the audience should expect to see (as seen below).
The trailer also features a narrator, this is the main way the story line is explained and told to the audience. This helps the audience focus on what the film will feature, this will then lead them to wish to view the film. The main way in which the story line is told however is with the use if cuts and teasers from the film itself. The audience will see the characters featuring in the film and the type of characters they will play which will again, encourage them to want to view the film. The way this will entice the audience is through the methods of showing the most exciting and favourite parts of the film to help make the film look as good as possible.
Institutions:
The institution that is funding the film production is clearly shown at the start of the trailer, this is done to emphasise the professional nature of the film. MIRAMAX FILMS are a widely established film production company therefore suggesting this will be a successful film.
The genre of the film is crime thriller. It is easily established because of the use of guns and potential murder. This type of film is a widely known genre which will attract the audience. Audiences like to see the same type of genre because they can relate to it, however the audience also like to see a slight variation of the genre, the fact that this film is a crime thriller will attract the audience as the crime part of the film (at the time of this film release) was not seen in thrillers therefore it was slightly different, this is what makes this film so successful.
Representation:
The film trailer is represented in a different sort of way to many other film trailers; it is split up into different sections, with titles on each section as seen above. These methods of representation will allow the audience to relate and engage with the film trailer and gather a wide knowledge of the film; this will then allow them to decide if they want to see the film. The characters in the film are all represented as selfish people who only seem to look out for them self, this coupled with the fact that one of the characters is going to fall in love with the other (this is easy to see in the trailer). These types of characters will relate to a large variety of the target audience, thus causing them to want to view the film.
Audience:
The types of people this film will be aimed at are the type of people that like to be on edge constantly and who wish to try and guess the result of various episodes and activities. The film tries to relate to many different types of audience’s however, it will appeal to enjoy violence, love stories, action and thriller films because it covers all these genres. Each character represents different genres. For example one represents love, where as one represents violence and a thriller type nature.
Narrative:
The film is told in different sections, this allows the audience to relate to the trailer in more depth and detail. The trailer is narrated throughout using either text or a physical voice, to allow the audience to develop a greater understanding of the film. The main way in which the trailer is narrated is through the use of actors voices in the film clips. They speak and give hints of the type of activities they will be partaking in which will allow the audience to see what the film will contain.
Ideologies:
The ideologies of the film revolve around gang life and the events that will take place in that type of life. These ideologies do not necessarily relate to the audience, however the conventions of love, fighting, shooting, loyalty, crime and betrayal do relate to many different types of audiences and these ideologies are also featured in the film, this again, allows the film to be viewable to many different types of audiences.
Editing:
Throughout the trailer there are many different cuts and sound effects that emphasise the film. There are extremely quick cuts at the beginning to back up the fast flowing music to give the film an exciting feel; also the cuts are in time with the music which is very important. In the trailer there is a cleaver piece of fusion between the sound and what is being shown on screen. One of the characters presses a play button on a cassette player and as this is pressed the over lapping sound stops and another song begins to play plays.
Also the trailer features fade out cuts throughout, this ensures smooth transitions between scenes and shots to make easy viewing for the audience.
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